Jorge Zalszupin* 1922
Jorge Zalszupin is a famous designer of Brazilian post-war modernism. Born in Warsaw, in 1940 he emigrated to Romania and received an architectural education in Bucharest (in 1945). Then he worked in France, participated in the restoration of Dunkirk after the war. He moved to Brazil in 1949 and settled in São Paulo. Since 1953, a citizen of Brazil.
In Brazil, he first worked in the bureau of a Poland-born architect Luciano Korngold. In the first half of the 1950s, he begins to work independently (first in partnership with Jose Guliot). In 1955 he began to design furniture. He was one of the designers who made furniture for Brasilia, the new capital of the country. In particular, the building of the presidential administration on the Square of Three Authorities (Palacio to Planalto) and the residence of the president (Palacio da Alvorada) are furnished with his furniture.
In 1959, he founded L’Atelier bureau, which was engaged in furniture design, its production, and interior design. Zalszupin’s early furniture was made in craft workshops and was not intended for free sale, and L’Atelier began to produce it by industrial methods and produce it in large quantities. In parallel, Zalzsupin worked on architectural projects. The largest of its buildings is the tower of Mendes Caldeira in São Paulo (together with Luciano Korngold, 1961, not preserved).
In the early 1970s L’Atelier changed hands, but Zalszupin remained its director. A little later, he led the team of industrial designers who worked for four factories of different specializations, owned by one owner – l’Atelier, Lamination Brazil, Hevea and Labo. They let out objects from plastic, electronic devices, equipment. Thanks to cooperation with them, L’Atelier began to produce plastic furniture in the 70s. Their common design bureau, led by Jorge Zalszupin , was called Forsa. Oswaldo Mellone and Paulo Jorge Pedreira, who later became famous designers, worked in it.
In the late 1980s, the Forsa band split up. After that, Zalszupin was no longer engaged in design, but continued to work as an architect for some time.